Skip to content
Blocify

Services

Product Strategy & Design

Design that reduces the amount you have to build.

The most expensive code is the code that should never have been written. Our design practice exists to cut scope before it becomes a sprint, then to make what remains obvious to use.

We run discovery as a paid, time-boxed engagement with a written output: the problem, the users, the constraints, the decisions and what we are deliberately not doing. It is the document the build is measured against.

Then we design in the medium the product ships in. Prototypes in code where interaction matters, a design system in Figma bound to the same tokens the front end uses, and specs that do not need a translation meeting.

Capabilities

What this practice actually covers.

01

Discovery & product definition

One to two weeks, fixed price, with a specification at the end. We interview your users, map the workflow and decide what version one actually is.

  • User and stakeholder interviews, jobs-to-be-done framing
  • Service blueprint and current-state workflow mapping
  • Prioritised scope with an explicit not-doing list
  • Costed build plan with milestones and risks named
02

Interaction & interface design

Screens designed against real data, real edge cases and real permissions — including the empty, loading and error states most portfolios leave out.

  • Information architecture and end-to-end flow design
  • High-fidelity interface design with full state coverage
  • Interactive prototypes for testing before engineering starts
  • Motion and micro-interaction specification
03

Design systems

A component library that lives in Figma and in code at the same time, with tokens as the single source of truth so the two never drift.

  • Token architecture for colour, type, spacing and elevation
  • Component library with variants, states and usage guidance
  • Figma Code Connect mapping components to real code
  • Contribution model and governance for your own designers
04

Brand & narrative

Identity work for companies that need to look credible to customers, candidates and a board on the same afternoon.

  • Positioning, messaging hierarchy and tone of voice
  • Visual identity, logo system and brand guidelines
  • Marketing site and campaign design
  • Investor and sales collateral built on the same system
05

Research & validation

Opinions are cheap and expensive at the same time. We test with real users before the expensive part starts, and keep testing after launch.

  • Moderated usability testing on prototypes
  • Concept and pricing validation with target segments
  • Analytics-informed design iteration post-launch
  • Continuous discovery cadence for product teams
06

Accessibility & inclusive design

WCAG 2.2 AA as a baseline, checked in the pipeline. It is a legal requirement in most of our markets and a quality signal everywhere else.

  • WCAG 2.2 AA audit with a prioritised remediation plan
  • Keyboard, screen-reader and contrast verification
  • Automated accessibility checks in CI
  • European Accessibility Act readiness review

Deliverables

What lands in your account.

  • Discovery report with scope, risks and a costed build plan
  • Figma design system with tokens, components and documentation
  • High-fidelity designs covering every state and breakpoint
  • Interactive prototype and usability test findings
  • Brand guidelines and asset library where in scope

Stack

  • Figma
  • Code Connect
  • Framer
  • Storybook
  • Style Dictionary
  • Maze
  • Tailwind

Chosen per engagement, not by habit. If your team already runs something else and it works, we work in it rather than around it.

Staffed by

Every engagement in this practice is delivered by a named team you interview yourself — designed, hired and led through our team-building practice.

See the people

Engagement

Three ways to start.

Indicative starting figures for a typical engagement, excluding VAT. Your actual number comes from a written scope — but it will be in the same neighbourhood.

Discovery Sprint

Turning an idea into a plan you can fund.

Duration
1–2 weeks
Team
Product lead + designer
From
€9,500

Product Design Engagement

Full interface design and system ahead of build.

Duration
4–8 weeks
Team
2–3 specialists
From
€28,000

Embedded Designer

Continuous design inside your product team.

Duration
Rolling
Team
1–2 designers
From
€8,900 / month

FAQ

Questions about this practice.

Ask us directly
Can we hire you for design only?
Yes. Around a third of our design engagements hand over to another engineering team — ours or yours. The design system is built to be implementable by anyone competent.
Do you do brand work?
Yes, when it is attached to a product. We are not a pure branding studio; we do identity work for companies whose product we understand.

Get started

Tell us what you need built — or who you need building it.

Send us the situation as it actually is. You get back a shaped engagement, a named team, a fixed timeline and a number you can put in front of a board.

A partner replies within one business day — with questions, not a sales sequence.